Then you need to learn to read their minds and online surveys maybe the roadmap you should use.
Like all things in life the internet and way we do business on the World Wide Web is constantly in motion, ever changing in response to the needs and desires of the customers each website is attempting to drive to their site. Everywhere people are workings at a feverish pitch to try to understand how to drive traffic to their sites, yet most have no clue as to what’s really important: What your visitor really wants to see in order to make a buying decision.
Many entrepreneurs fail to realize that they may have an incredible product and even lots of traffic, but if you cannot read the mind of your customer you will not sell a single thing on-line.
Have you ever thought of polling your visitors about what they want to see or buy? A good way to learn how to get your customers to buy is to conduct a survey of what they want to see and buy. To find out how the market wants you to deliver the goods.
Online surveys provide a fast, efficient, and flexible method to learn more about your customers and prospects. The speed of response and the flexibility of online surveys can quickly provide an online business with essential information. You can literally do a test run today, then launch a product or service the next day, and be able to promote it while hitting the hottest buttons your prospect has been urgently looking for.
Why should you survey your customers?
- 1. To find out why your visitor came to your site, and what information they want. You only have three seconds to relate to their needs with a captivating headline or display. Do this right and your customers will read every word of your sales copy.
- 2. To find out how to improve existing products or services, give your customers what they have been desperately seeking – and not finding – anywhere else.
- 3. Find out which products or information your customers would like to see you sell in the future. This will increase your back end product sales.
- 4. Find out how to improve your customer service. This will cut down on customer complaints and enable you to better resolve problems.
- 5. Find out how to improve your sales letters or ads. This will increase your sales, as well as your traffic and numbers of e-zine subscribers.
- 6. Find out what kind of articles or interviews your market wants to see in your free e-zine. This will raise your e-zine readership.
- 7. Find out what your competitors products or services are lacking. Give your market exactly what it has been looking vainly for.
- 8. Find out what kind of non-related products or services your customers would buy. This will help increase the lifetime value of your customer.
- 9. Find what percentage of customers would buy at different price points. This will help you see what price will make you the most money. Sometimes selling something at a higher price to fewer people will earn you more then selling more for less.
- 10. Find out where your potential customers are hanging out. This will inform you where to market and promote your products.
You need to find out as much as you can about your customers, so if you have a list of e-mail addresses of your customer or prospects and a list of e-zine subscribers you need to get their permission to send them an e-mail survey to help serve them better by conducting market research. Sometimes people don’t want to take the time to fill out a survey. To encourage them, offer a freebie if they fill it out, like free e-books, free advertising, free reports, free internet services, or a free e-zine. Hold a free online contest or sweepstakes and ask visitors to fill out a survey before they enter.
You can learn a lot of valuable information from an online survey about your business and its customers. Create a pop-up ad that offers something free or at a discount if visitors take a survey. Maybe your customers buy your main product just to get the free gifts. Or, your visitors may think it’s too hard to navigate through your website. Or, you may find out that most of your customers make over $100,000 a year. By acquiring this type of important information, you can improve your website, products/services, advertising, and marketing.
Many people are getting results extremely fast by directing traffic directly to a short sales page. Here a compelling headline outlines all the benefits of a product currently in development, with promises to give the product for free when it is completed. After they’ve completed the survey, redirect visitors to an affiliate page that offers them what they originally wanted. This can earn you money and help you learn valuable information about your market, well before you develop a product.
If you don’t yet have an e-mail list or a budget to buy traffic from search engines, you could post your survey on appropriate newsgroups, forums and discussion boards. You could also upload survey software to your website, or use a free survey service on the Internet. Check out these free survey sites: http://www.coolsurveys.com and http://www.surveymonkey.com.
